SAN MATEO, Calif.--(BUSINESS WIRE)--Feb. 3, 2015--
Inc. (NYSE:SWY) and eScrip,
the premier year-round national fundraising program especially for
schools, today announced that Safeway has contributed over $300 million
to the eScrip program since it began in 1999.
The eScrip fundraising model is a proven and powerful program that
allows thousands of partner merchants, like Safeway, to contribute a
percentage of a participating customer’s purchases back into education –
and is free to participating schools.
“We applaud Safeway for all they have done and continue to do through
the eScrip program — they are an outstanding community partner example,”
said Ian Diery, CEO of ESI. “eScrip allows parents to designate who
receives the percentage of sales from their purchases – the choices
parents make on where and how they shop can make a huge difference to
Safeway has made extraordinarily generous contributions to the local
communities they serve, and are committed to giving $18 million in
annual support, making a huge difference in children’s education. The
eScrip program is a fundraising program that allows Safeway customers to
register their Safeway Club Card with eScrip so that a percentage of
their qualifying purchases are contributed to their child's school or
Safeway’s contributions help fund critical programs at schools and
provide supplies to help students succeed. Together with eScrip, Safeway
is making a difference, one school at a time.
Headquartered in San Mateo, CA, eScrip is a subsidiary of Electronic
Scrip Incorporated (ESI). eScrip is
the longest running, most successful shop-to-fundraise program in the
United States. With the introduction of eScrip, ESI pioneered a new
phase of cause-related marketing and remains the committed leader in the
market. eScrip is dedicated to establishing relationships between
commerce and community by providing resources to organizations that
support children. To date, with participation from millions of families
and over 45,000 schools, the eScrip program has generated more than $420
million in merchant contributions to schools across the country. For
more information, visit www.escrip.com;
to visit the shopping site, go to https://shopping.escrip.com/.
Safeway Inc., which operates Safeway, Vons, Pavilions, Randalls, Tom
Thumb, and Carrs stores, is a Fortune 100 company and one of the largest
food and drug retailers in the United States with sales of $36.1
billion in 2013. The company operates 1,331 stores in 20 states and
the District of Columbia, 13 distribution centers, 19 manufacturing
plants, and employs approximately 138,000 employees. The company's
common stock is traded on the New York Stock Exchange under the symbol
SWY. For more information, please visit www.Safeway.com.
ABOUT The Safeway Foundation
Founded in 2001, The Safeway Foundation supports causes that impact our
customers' lives. Safeway stores provide the opportunity to mobilize
funding and create awareness in our neighborhoods through the generous
contributions by our customers, our employees' passion and partnerships
with our vendors. We focus on giving locally in the areas of health and
human services, hunger relief, education and helping people with
disabilities. Safeway Inc. and The Safeway Foundation have invested $1
billion in our neighborhoods since 2001. For more information about The
Safeway Foundation, visit www.safewayfoundation.org.
Source: Safeway Inc.
Big Mouth PR
Amy Bonetti Price, 415-407-9008
Brian Dowling, 925-467-3787